BRAND CONCEPT
From the onset, Go Nuts Donuts was created to be an international brand. "Go Nuts Donuts: Insanely Delicious" is both an audacious claim that the product offers a unique taste experience, as well as a bid on a fun and whacky brand personality that brings back life and excitement into doughnuts.
The brand imagery, which is executed across the board through such things as the brand icon, store design, packaging, merchandising and delivery vehicles, has stood and won numerous awards. Most importantly, the product has lived up to it taste promise.